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Let’s talk trends. 

I know it can be tempting to join in on trends when building your brand but please, let me teach you how to do it the right way. I promise it’s worth it! 

First things first, I highly recommend avoiding trends when working with your logo and colors. Trends are just that. Trends. They come and go so quickly. Building your brand off of trends is not sustainable and forces you into updating your branding yearly, when things start to look and feel stale. Why create more work for yourself if you don’t have to? 

I’m coming to you with a goody today. You already know how important branding is for your business. It allows you to show up online, showcase your personality and present yourself on your own terms.

Now, I know that not everyone is ready to make the leap and invest in professional branding (which is totally okay!) Baby steps are sometimes required when building your brand and business. But with that, it inspired me to give you some tips to help you set up for your own perfect DIY shoot! 

So you want to build a brand! I can help you do that by letting you in on a (not so little) secret. Having the correct mindset is KEY. When you’re creating a brand for yourself, so many things can seem scary and overwhelming. Sometimes even to the point of wanting to call it quits. 

One of the most effective ways to stay ahead of the competition is by shifting your mindset to be able to adapt to the ever-changing needs of yourself and your business.