Let’s talk trends.
I know it can be tempting to join in on trends when building your brand but please, let me teach you how to do it the right way. I promise it’s worth it!
First things first, I highly recommend avoiding trends when working with your logo and colors. Trends are just that. Trends. They come and go so quickly. Building your brand off of trends is not sustainable and forces you into updating your branding yearly, when things start to look and feel stale. Why create more work for yourself if you don’t have to?