Here are five ways you start building brand awareness within your business.
Be consistent with your brand visuals
While visuals are not your whole brand, they play a huge part! You have seven seconds to make a first impression, and your visuals will, more often than not, be at the forefront. So you want to make sure they tell your story. Without consistency, your brand will come off as chaotic and confuse the viewer, and we don’t want that!
You need to make sure your brand visuals are consistent across all platforms. Using the same logo, colors, fonts, and messaging will create recognition within your audience. Brand recognition will help your audience remember your brand and help your business stand out from the competition.
Know Your Ideal Client
A perfect brand is the marriage of you and your ideal client. Your brand shows who you are at your core, and your ideal client is the person who is the perfect fit for what you are offering. So let your brand become the go-to for your perfect client.
Understanding who your ideal client is and what they are looking for when connecting with a brand is essential. Researching your target audience and understanding their needs will help you create content and campaigns that resonate with them.
When your ideal client connects with your brand and has a great experience, they become your best marketing tool. Why? Because they’ve had such a fantastic experience that they want to tell everyone they know without you ever having to ask. And as a bonus, you get to work with someone you feel completely aligned with, and it’s a win for all involved.
Building brand awareness is a vital part of any successful business. It ensures that your audience knows your brand and what it stands for. Creating a solid brand identity can differentiate you from your competitors and build a loyal audience.
Brand awareness makes it easier for customers to recognize and remember your business and associate positive feelings with it. Also, people aware of your brand are more likely to trust it, buy from it, and tell all their friends about it. When done right, brand awareness can be one of the most powerful tools in your marketing toolbox.
Network, Network, Network
Another excellent tool for building brand awareness is getting out and networking. Although it may be intimidating, forming relationships with other small business owners is always great. It’s an excuse to socialize, share ideas, and get to know people in your industry and others.
Networking lets you get your business out in front of new people all the time, but more, it allows you to create relationships (and even some friendships if you’re lucky). The more you foster these relationships and build trust, the more you can refer and be referred. The more people that know about your business, the better!
Share Your Testimonials
If you’re anything like me, I am constantly darting to the reviews of everything so I can get first-hand knowledge of what it’s like when experiencing something new. Testimonials from happy customers go a long way in building brand awareness. So ask your customers to leave reviews and share their experiences with your business.
After collecting reviews, you can share them everywhere—social media, website, business listing, advertisements, videos, etc. Let your clients do the talking for you. The more social proof you have, your audience will trust your brand before even working with you.
Show up on Social Media
Social media has become such a polarizing topic, but for better or worse, it’s become a massive part of our society. This is because it has become such a fantastic innovation in marketing. After all, small businesses get to share their brands on the same platform as giant corporations. Before, the primary marketing placements on TV, billboards, and printed media were only in the budgets of the biggest companies. Everything is digital, and small business owners are on the same platforms as the most well-known brands.
The best part is that you don’t have to pay a dime. You can create a fun, branded space online that welcomes your audience for free. All it takes is some commitment and creativity. So you must show up on social media and be the champion of your brand to gain a following that will continue to grow and reach more people.
Raising brand awareness is an essential part of any successful business. Creating a recognizable and memorable brand takes time and effort, but the results can be well worth the investment. By combining traditional and digital marketing techniques, businesses can effectively reach their target audience and build a strong brand presence in their market.
If you’re ready to start building a brand that commands attention and quickly acquires brand awareness, grab my FREE Brand Building Checklist.